05.12.2013
Dealer Conference of Sanko Makina
The conference summarized the last year results. MST products – backhoe loaders and telescopic wheel loaders – are currently sold in more than 30 countries throughout the world. A large regional center was opened in Sacey, France, in 2013.
Representatives of the corporation noted the active work of Russian dealer companies to promote the MST brand. In 2013 the share of MST backhoe loaders on the Russian market reached 6.5%! Given the fact that Sanko Makina Corporation has been promoting MST backhoe loaders for not so long – since 2011, it is safe to say that the 6.5% market share achieved over 3 years is a very good result.
In 2014 new MST mini-excavators will enter the market: M16 – M110 model series from 1.6 to 11 tons in size.
In 2014 Russia will also start getting deliveries of backhoe loaders of the new 6th series: M642 and M644 models. Compared to the already available MST models these models have more comfortable cabins and improved performance specifications.
Bilateral negotiations between each dealer company and the management of Sanki Makina Corporation were held within the frames of the conference. They involved discussion of the problems faced by sellers, specific features and target indicators of sales for 2014 in every region.
Marketing and PR Service of Technocor Group of Companies